Social Media Specialist

Permanent employee, Full-time · Casablanca

About the role
inyad is looking for a Social Media Specialist to increase our brand and increase our product's visibility, through building relationships and communicating with potential customers using popular social media platforms.
As a Social Media Manager, you should have the ability to combine marketing and social media management skills to architect and enhance company social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
You will be responsible for
  • Create and distribute engaging written or graphic content in the form of e-newsletters, web pages, and blog content, or social media messages.
  • Work with our copywriters, designers and illustrators to ensure content is informative and highly relevant to our users and customers.
  • Manage and execute our social media campaigns through audience identification, benchmarking, competitive research, and platform determination.
  • Develop, edit, publish and share innovative and winning content on a regular basis (e.g. unique textual content, pictures or video)
  • Build the visibility of our company’s social content with page optimization techniques on all social media and search networks.
  • Ensure brand consistency in marketing and social media messages by working with various product areas - from in-product experience through to off-page marketing efforts.
  • Research and monitor the activity of company and product competitors. Report key finding that will improve our position.
  • Monitor SEO and user engagement and suggest content optimization approaches
  • Analyze performance across key metrics and qualitative user feedback, optimize campaigns and strategy accordingly
  • Make editorial calendars and syndication plans.
  • Collaborate with Marketing, Sales, and Product Development teams to manage reputation, recognize key players and coordinate actions.
  • Work with copywriters and designers to ensure content is informative and appealing
  • Stay up to date with the latest social media best practices and technologies
  • Provide and accept constructive feedback to the Product Owner and the Digital Marketing Manager.
Your qualifications
  • Proven track record growing consumer brands to 100k+ users via organic social (preferably on Instagram, Facebook or           YouTube)
  • Understanding the creative process that provides creative content that engages with the customers and touches their hearts    and not just their minds
  • Passion for creative use of technology in building and engaging communities. You’re always on top of the latest trends, formats, innovation in social media
  • In-depth knowledge of social media platforms, audiences and behaviors across Facebook, Instagram, YouTube, Twitter and Tiktok, how each platform can be deployed in different scenarios
  • Understanding of SEO and web traffic metrics
  • Diligent and organized to deliver cross-platform content calendars, managing rapidly changing circumstances and priorities
  • Strong technical ability to leverage tools for operationalizing social media management across platforms, at scale. Experience with social media analytics tools a plus
  • Excellent writing, editing (photo/video/text), presentation and communication skills
  • Enthusiastic self-starter that thrives in a fast-paced environment
  • Proven ability to quickly build and maintain authentic relationships and trust with individuals, across a variety of cultures and   markets
  • Passion for building connections and curious to learn more about the world
About us
We are a young and passionate team building the #1 tech platform in Africa dedicated to small and micro merchants. More than 4M merchants, in 15 countries, tested our flagship products (Konnash App, Mahaal App ans Takam App) to manage and grow their business.
We operate in small, autonomous, agile and independent teams. We encourage ownership, innovation and creativity in a supportive environment where sharing best practices is key.

We are looking forward to hearing from you!
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